Author: Ashlan CheeverAt our recent lab meeting, we explored how social media can boost our lab’s visibility and ability to advocate for the populations we serve. Each member was tasked with sharing a social media advocacy post that resonated with them, revealing a variety of styles, content types, and hashtag strategies. This exercise highlighted key practices we could apply in our own outreach efforts.
One of the main takeaways was the consistent use of hashtags, which increases discoverability and builds communities around shared interests. We also emphasized the importance of captions, as clear and engaging text can shape how people respond to our content. Another useful strategy is cross-platform sharing, which ensures we reach our wide age-demographic audiences by posting the same content across multiple channels. Lastly, we noted that content can be tailored depending on the platform used. We recognized that certain content styles: informational, educational, humorous, or human-centered are best intended for certain platforms over others. At the B-RAD Lab, we aim to use social media to expand our reach both within the USC community and beyond. Our goals include:
Moving forward, we plan to refine our social media strategy to make our research more accessible, recruit participants, and advocate for important issues in our field. Keep an eye out as we roll out new content in the coming months! Instagram: @b_rad_lab Facebook: B-rad Lab X: @B_RADLAB
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Author: Dr. Caitlin HudacDirector of the Brain Research Across Development Lab (A belated) first post from the University of South Carolina! In August 2022, we relocated our lab to USC from the University of Alabama. It's been quite a transition and we are excited to be "back in business" so to speak. Over the next few weeks, you will start to hear from our new batch of amazing undergraduate interns as they recount our weekly lab conversations targeting Inclusion in Neuroscience. (#NeuroInclusion). Check out our new team roster below! I also hope to add some retrospective blogposts to describe the amazing journey we have taken to get here. I will be highlighting parts of our BioGENE study research "roadtrip" that have really cemented our objective to be inclusive of our families. Our new equipment arrived in early January 2023, and we are working on getting our central lab space operational in Columbia, SC so that we can extend our research to rural families as well as families across the globe! Our goals for Spring 2023 are to restart our research projects! This will include the BBAD Study, which will be open to neurotypical and neurodiverse participants of all ages. We are in the last year of the Social Attention Study which will include data collection in both Columbia SC and Tuscaloosa AL. The BioGENE study will resume in the summer or ASAP. Check out the new research pages to send us your contact information -- we will stay in touch as we finish installing equipment and getting research approvals. Lastly, we are dabbling with social media as a way to stay more connected with families. Do you have a question you'd like us to address? Maybe it's a research question, maybe it's a "How does the brain..." type question. We want to hear from you! Comment below and follow us (newly) on Twitter @ B_RADLAB! Looking forward to all that is to come in 2023! cheers, -Caitlin  |
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Copyright: B-RAD Lab, Dr. Caitlin Hudac
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Website updated: June 2024
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